1. Introduction Canawipe Distributors Ltd. (CDL), the owner of Wysi® trademark introduced the Wysi® brand of compostable, biodegradable wiping products in 2006 to provide consumers with an alternative to “On The Go Clean” without a need for ingredients other than the liquid they chose. We did this a compress compostable cloth-like wipe that is dry until needed, and expand when liquid is added.
Our customers range from individual consumers who do not want to sacrifice convenience or use unknown ingredients on their skin; to institution/commercial use.
We recognize that our success is tied to the success of our network of select authorized dealers. We also know that many of our dealers invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so, while at the same time discouraging price based advertising that would be detrimental to our dealers’ service and support efforts. As a result, CDL has unilaterally established this Minimum Advertised Price (“MAP”) Policy.
2. Policy Statement CDL in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower that the MAP.
3. General Guidelines
All Wysi® branded products are covered by this policy and CDL may in its sole discretion modify this list from time to time.
CDL recognizes that dealers are free to make their own decisions to advertise and sell any Wysi® branded product at any price they choose, without consulting or advising CDL. Similarly, CDL will exercise its right to make its own decisions regarding the Wysi® Authorized Reseller Program supplemental marketing materials, point of purchase displays, product allocation, new product availability, or future promotional, joint marketing, or sponsorship programs.
The MAP Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual in store or over the telephone.
4. Advertising Guidelines
The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media.
The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to customers
Website features such as “click for price”, automated “bounce back” pricing emails, pre-formatted email responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute “advertising” under this MAP Policy.
It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for price”, or to use similar language, specifically with respect to Wysi® branded products, so long as no price is listed.
This MAP Policy also applies to any activity which CDL determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
From time to time, CDL may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, CDL reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
From time to time CDL may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer’s rebate, provided that:
The advertisement includes a MAP compliant price, the rebate amount, and the net price after manufacturer’s rebate in the same type size and style;
an asterisk is placed next to the net price after manufacturer’s rebate; and
“*after manufacturer’s rebate” appears in the same area of the advertisement as the advertised product.
5. Bundling Guidelines
“Bundling” or advertising CDL products for sale together with other products will violate this MAP Policy when:
effective or stated price of the bundle represents a discount of greater than 15% of the MAP; or
product(s) bundled with MAP Products violate CDL’s Intellectual Property rights; or
product(s) bundled with MAP Products violate the CDL Trademark and Brand Policy; or
product(s) bundled with MAP Products include words, packaging, graphics, or other indicia which may create customer confusion as to the source of the product(s); or
effective or stated discount is greater than 15% of the highest priced item in the bundle
Gift cards, coupons, points, or other incentives which are contingent on the purchase of a MAP Product will violate this MAP Policy when:
effective or stated price of the bundle represents an immediate discount of greater than 15% of the MAP; or
effective or stated price of the bundle represents a discount of greater than 15% of the MAP after taking into consideration any contingent future purchase.
Rebate programs from CDL, whether on MAP Products or CDL’s partners’ products are exempt from this policy.
6. Policy Enforcement
If a dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then CDL will consider this to be a violation by the dealer.
CDL reserves the right to cancel any pending orders, restrict future orders, or suspend dealers’ account if CDL reasonably believes:
a dealer has violated the provisions of this policy; or
a dealer intends to violate this policy.
CDL’s MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy as occurred, as well as determining appropriate sanctions.
Waivers to this MAP Policy may be granted in CDL’s sole discretion by the MAP Policy Administrator in writing. CDL sales, marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy. In the event that the MAP Policy Administrator authorizes a waiver to the MAP Policy, dealers must strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver letter is a violation of the MAP Policy.
CDL monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools. Dealers are expected to provide reasonable cooperation in any CDL investigations regarding possible MAP Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a CDL MAP Policy investigation is a violation of this MAP Policy.
The MAP Policy will be enforced by CDL in its sole discretion and without notice. Dealers, distributors, resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to: MAP@canawipe.com